2024
is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has been awarded with
TDC Award for Communication Design in 2024. ↗
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Lariat is a luxury brand informed by American Western codes and Parisian couture sensibilities, its identity embraces contrast — cinematic yet precise, romantic yet grounded.
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Working as part of the Forth+Back design team, we partnered up with Nike Football to craft the global campaign identity for the 2023-24 NFL season.
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For LA-based hard hand-jewelry company and collective Candi, the brand identity draws inspiration from the similarities and contrasts between the materiality of pull candy and molten metals.
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04 AN ATTEMPT TO PAUSE
WHAT IS FLUCTUATING
For an exhibition seeking to explore grief, memory, and matrilineal connection, I created collateral rooted in reminiscence.
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As part of the design team at Forth+Back, we led the design and art direction of StatusPro and NFL's PRO ERA II.
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Churu, a zine dedicated to CalArts' cafeteria, Steve's Cafe, is s a tribute to the loss of food as not just sustenance, but also as a means of feeling and emotion.
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Identity and promotional materials for the LA REEF’s LA CONVENTA: the next day there is more/less grief — a meditation on feminine vulnerability, grief, and joy, a gallery show and evening of performance.
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For CalArts' Graphic Design program's End-of-Year Show, END (Extremely Nice Design), we took inspiration from the program's over-reliance on caffeine and transformed the gallery into a café grand opening.
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B.A.R.K emerges as a speculative cult, conceived from preemptive grief, cult documentaries, and timeshare scams. Inspired by my dog as a cosmic deity, B.A.R.K is an exploration of ritual, spirituality, community, and the absence of love without grief.
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BPM (Beats Per Minute), designed by the studio Forth+Back, is an extended typeface with a subtle reverse contrast. Inspired by digital and analogue audio engineering brands and interfaces, BPM’s melodic roots can be seen in the swooping construction of the characters.
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