🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design. 

Currently @ Base Design NYC.

Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗


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06 ENDIDENTITY, MOTION, EXHIBITION, ILLUSTRATION


Design and Art Dir.

Motion

Web

Illustration

Comms.

Copywriting Jada Merritt
Haruka Cheung

Haruka Cheung

Jada Merritt

Pyeong Choi

Dora Kim

Haruka Cheung Exhibition Design

Team






Supervisor
Stanley Jung
Seren Park

Dora Kim
Minsu Kim
Clarence Sim
Nikko Ni
Han-sol Chung
Riahn Kim

Lorin BrownAn identity project and exhibition design for the CalArt graphic design program’s End-of-Year-Show — END (extremely nice design). END  drew inspiration from the reliance of caffeine in the design program into a café grand opening. Designs for take-away stickers, aprons, tote bags, pastry labels, cup sleeves, receipt-style posters, social media posts, and in-gallery graphics/way-finding were used to translate the visual language and experience of a café into a graphic design exhibition. 

Our team designed a comprehensive visual identity system and curated the diverse range of work of over 90 graphic design students.