2024
Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗
(Email)
(Case Studies)
(More Work — Archive)
00 MISC. ARCHIVE
LARIAT COLLECTION PROMO
JBL: INTO THE MIND (With Forth+Back)
CALARTS WRITING CENTER — Promotional sign-up poster.
THIS IS SEXY — Biodiversity advocacy triptych.
AFTERNOON RECESS — Postcard invitation.
LOVE OR HATE — Gallery exhibit poster.
CA ARCHITECTS — Logomark/logotype/motion graphics. (With Forth+Back)
BROTHER FILMS — Logomark(s)/logotype(s)/motion graphics. (With Forth+Back)
DOGSTAR — 2023/2024 Somewhere Between the Power Lines and Palm Trees Tour merchandise. (With Forth+Back)
EPHEMERAL PRIVACY — Visual identity for a dance workshop. (With Jada Merritt)
CALARTS ACTORS SHOWCASE — Print and digital visual identity.
DANCE, BITCH! — Mix covers, rave posters, promotional material. (MIX 1) ↗ (MIX 2) ↗ (With Sundhya Anthony)
TITO’S TACOS — Billboard designs on Sepulveda Blvd, Los Angeles.
DBS BANK — Interior graphics system. (With KPlusK)
TROP HIGH TIPS — Visual identity and collateral.
MIND, SOUL, KEYBOARD — Typographic-centric and image-centric exhibition poster set.
MONEY PRINTING — Redesigned paper currency. (With Stanley Jung)
SCOPE — Law enforcement tracking app.
BRAVE NEW WORLD — Movie poster.
IRRESPONSIBLE INEBRIATION — Illustration set.