🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024. ↗


(Email)

(Case Studies)
(More Work — Archive)
04 AN ATTEMPT TO PAUSE WHAT IS FLUCTUATING 
IMAGE MAKING, PUBLICATION, TYPE SYSTEM



 For an exhibition exploring grief, memory, and matrilineal connection, I created collateral rooted in reminiscence. A photo of the artist, Cindy, holding her great-grandmother’s hand became the foundation of the identity. Blending sans-serif, delicate serif, and fractured stencil type, the system echoes themes of time, fragmentation, and remembrance.



Design
Haruka Cheung

WRITing
Cindy Bao