🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design. 

Currently @ Base Design NYC.

Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024.


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07 B.A.R.KPERSONAL, ART DIRECTION, IDENTITY, FILM, UI/UX, TYPOGRAPHY, COPYWRITING


Design

Writer

Actors




Haruka Cheung

Haruka Cheung

Jaden Kim 
Jada Merritt
Brian Nai
Yujin Park
Models Maya Alvarado
Sundhya Anthony
Dora Kim
Isa Eugenio
Jaden Kim 
Brian Nai
Yujin Park
B.A.R.K, a speculative cult-like entity, was the central focus of my thesis project. This immersive, multi-faceted project included logo and type design, a type palette, a poster campaign, interior banners, an instructional pamphlet, a bound handout, a portable abridged holy text, a legally binding contract of allegiance, prints of my dog for a shrine, a sticker pack, a promotional film, a website, and matching human and pet merchandise.