🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design. 

Currently @ Base Design NYC.

Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024.


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08 BPMART DIRECTION, MOTION DESIGN

Font Design



Font Design

Engineering
Forth+Back:
Nikolos Killian
Tanner Woodbury

Freddie Lonka

Freddie Lonka



Art Direction




Motio
n
Forth+Back:
Nikolos Killian
Tanner Woodbury
Haruka Cheung

Forth+Back:
Haruka Cheung
Erik Ruuska
As a design intern at Forth+Back, I contributed to the art direction and motion applications of BPM, a typeface designed by the studio. BPM, which stands for Beats Per Minute, features a subtle reverse contrast, inspired by digital and analogue audio engineering brands and interfaces.

Each character in BPM extends, dips, and rises according to its form, creating a harmonious rhythm when used in text.

BPM is available for purchase through The Designers Foundry. ↗