2024
is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has been awarded with
TDC Award for Communication Design in 2024. ↗
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ART DIRECTION, BRANDING, MOTION, TYPE SYSTEM
Motion
Jada Merritt
Haruka Cheung
Informed by American Western codes and Parisian couture sensibilities, its identity embraces contrast — cinematic yet precise, romantic yet grounded. The result is a system that speaks to elevated craftsmanship and directional design, where heritage and high fashion meet.