2024
is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has been awarded with
TDC Award for Communication Design in 2024. ↗
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ART DIRECTION, MOTION GRAPHICS, TYPE SYSTEM
Tanner Woodbury
Nikolos Killian
Julen Saenz
McCall Keller
Hunter Young
Haruka Cheung
Erik Ruuska
Jonathan Maghen
Retouching
Steiner Creative
Marci Kolar
Carlos Martinez
Matt Anderson
Erik Wade
Pascal Peschka
Marci Kolar
Carlos Martinez
Matt Anderson
Erik Wade
Pascal Peschka
orking as part of the Forth+Back design team, we partnered up with Nike Football to craft the global campaign identity for the 2023-24 NFL season. The campaign aimed to push football into a new visual territory—creating a more celebratory and future-facing experience while still paying homage to classic football vernacular.
Drawing inspiration from vintage NFL trading cards, the campaign incorporated distinctive framing, player attribute icons, and bold typography—all filtered through a contemporary and futuristic lens.