🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024.


(Email)

(Case Studies)
(More Work — Archive)


02 NIKE FOOTBALL
ART DIRECTION, MOTION GRAPHICS, TYPE SYSTEM



Design

 
Forth+Back:
Tanner Woodbury
Nikolos Killian
Julen Saenz
McCall Keller
Hunter Young
Haruka Cheung
Erik Ruuska
Jonathan Maghen
Retouching

Nike
Steiner Creative

Marci Kolar
Carlos Martinez
Matt Anderson
Erik Wade
Pascal Pes
chka
Winner of 2024 TDC AWARDS - COMMUNICATION DESIGN ↗

orking as part of the Forth+Back design team, we partnered up with Nike Football to craft the global campaign identity for the 2023-24 NFL season. The campaign aimed to push football into a new visual territory—creating a more celebratory and future-facing experience while still paying homage to classic football vernacular.

Drawing inspiration from vintage NFL trading cards, the campaign incorporated distinctive framing, player attribute icons, and bold typography—all filtered through a contemporary and futuristic lens.