🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN LOS ANGELES              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM              🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

Haruka Cheung is a Japanese and Hong Kong-born, Los Angeles-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design.

Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗


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02 NFL PRO ERA IIART DIRECTION, MOTION GRAPHICS, LOGO DESIGN


Design




Motion



Retouching
 Forth+Back:
Nikolos Killian
Tanner Woodbury
Haruka Cheung

Forth+Back:
Haruka Cheung
Erik Ruuska

Epilogue



Director

Key Art
Photos

Talent Sean Matthews
Daryl Hawkins
Jaila Tolbert

Miko Lim

Miko Lim


Lamar Jackson
 As part of the design team at Forth+Back, we led the design and art direction of StatusPro and NFL's PRO ERA II, the second iteration of their VR American football game. We were tasked with creating a fresh and modern visual identity that harmonised gaming and football vernacular while maintaining broad appeal.

To achieve this, we made strategic visual choices in colour palettes, imagery, and typography, challenging traditional norms in gaming and football culture to bring a unique, celebratory, and innovative perspective to the game.