2024
is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has been awarded with
TDC Award for Communication Design in 2024. ↗
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IDENTITY, MOTION, EXHIBITION, ILLUSTRATION
An identity project and exhibition design for the CalArt graphic design program’s End-of-Year-Show — END (extremely nice design). END drew inspiration from the central role of caffeine in the design program into a café grand opening.
Art Direction
Haruka Cheung
Jada Merritt
Motion
Haruka Cheung
Web
Jada Merritt
Illustration
Pyeong Choi
COMMUNICATION
Dora Kim
Copywriting
Haruka Cheung
Exhibition Design
Stanley Jung
Seren Park
Team
Dora Kim
Minsu Kim
Clarence Sim
Nikko Ni
Han-sol Chung
Riahn Kim
Supervisor
Lorin Brown