2024
Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗
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IDENTITY, MOTION, EXHIBITION, ILLUSTRATION
An identity project and exhibition design for the CalArt graphic design program’s End-of-Year-Show — END (extremely nice design). END drew inspiration from the central role of caffeine in the design program into a café grand opening. Designs for take-away stickers, aprons, tote bags, pastry labels, cup sleeves, receipt-style posters, social media posts, and in-gallery graphics/way-finding were used to translate the visual language and experience of a café into a graphic design exhibition.
Our team designed a comprehensive visual identity system and curated the diverse range of work of over 90 graphic design students.
Art Direction
Haruka Cheung
Jada Merritt
Motion
Haruka Cheung
Web
Jada Merritt
Illustration
Pyeong Choi
COMMUNICATION
Dora Kim
Copywriting
Haruka Cheung
Exhibition Design
Stanley Jung
Seren Park
Team
Dora Kim
Minsu Kim
Clarence Sim
Nikko Ni
Han-sol Chung
Riahn Kim
Supervisor
Lorin Brown