🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024.


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02 NIKE FOOTBALL
ART DIRECTION, MOTION GRAPHICS, TYPE SYSTEM



Winner of 2024 TDC AWARDS -
COMMUNICATION DESIGN


Working as part of the Forth+Back design team, we partnered up with Nike Football to craft the global campaign identity for the 2023-24 NFL season. The campaign aimed to push football into a new visual territory—creating a more celebratory and future-facing experience while still paying homage to classic football vernacular.

Drawing inspiration from vintage NFL trading cards, the campaign incorporated distinctive framing, player attribute icons, and bold typography—all filtered through a contemporary and futuristic lens. 




DESIGN
Forth+Back:
Tanner Woodbury
Nikolos Killian
Julen Saenz
McCall Keller
Hunter Young
Haruka Cheung
Erik Ruuska
Jonathan Maghen

RETOUCHING
Steiner Creative

NIKE
Marci Kolar
Carlos Martinez
Matt Anderson
Erik Wade
Pascal Peschka