🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024. ↗


(Email)

(Case Studies)
(More Work — Archive)
09 B.A.R.K
PERSONAL, ART DIRECTION, IDENTITY, FILM, UI/UX, TYPOGRAPHY, COPYWRITING



B.A.R.K, a speculative cult-like entity, was the central focus of my thesis project. This immersive, multi-faceted project included logo and type design, a type palette, a poster campaign, interior banners, an instructional pamphlet, a bound handout, a portable abridged holy text, a legally binding contract of allegiance, prints of my dog for a shrine, a sticker pack, a promotional film, a website, and matching human and pet merchandise.




Design
Haruka Cheung

Writer
Haruka Cheung

Photos
Haruka Cheung

Actors
Jaden Kim 
Jada Merritt
Brian Nai
Yujin Park

Models
Maya Alvarado
Sundhya Anthony
Dora Kim
Isa Eugenio
Jaden Kim 
Brian Nai
Yujin Park