2024
Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗
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ART DIRECTION, MOTION GRAPHICS, LOGO DESIGN
As part of the design team at Forth+Back, we led the design and art direction
of StatusPro and NFL's PRO ERA II, the second iteration of their VR American football game. We were tasked with creating a fresh and modern visual identity that harmonised gaming and football vernacular while maintaining a broad user appeal.
To achieve this, we made strategic visual choices in colour palettes, imagery, and typography, challenging traditional norms in gaming and football culture to bring a unique and innovative perspective to the game.
To achieve this, we made strategic visual choices in colour palettes, imagery, and typography, challenging traditional norms in gaming and football culture to bring a unique and innovative perspective to the game.
Design
Nikolos Killian
Tanner Woodbury
Haruka Cheung
Motion
Forth+Back:
Haruka Cheung
Erik Ruuska
Retouching
Epilogue
StatusPro
Daryl Hawkins
Jaila Tolbert
Director
Miko Lim
Key Art Photos
Miko Lim
Talent
Lamar Jackson