🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024.


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(Case Studies)
(More Work — Archive)
05 NFL PRO ERA II
ART DIRECTION, MOTION GRAPHICS, LOGO DESIGN



As part of the design team at Forth+Back, we led the design and art direction of StatusPro and NFL's PRO ERA II, the second iteration of their VR American football game. We made strategic visual choices in colour palettes, imagery, and typography, challenging traditional norms in gaming and football culture to bring a unique and innovative perspective to the game.




Design
Forth+Back:
Nikolos Killian
Tanner Woodbury
Haruka Cheung

Motion
Forth+Back:
Haruka Cheung
Erik Ruuska

Retouching
Epilogue

StatusPro
Sean Matthews
Daryl Hawkins
Jaila Tolbert

Director
Miko Lim

Key Art Photos
Miko Lim

Talent
Lamar Jackson