🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

Haruka Cheung is a Japanese and Hong Kong-born, New York-based graphic designer. With a passion for weaving brand narratives and exploring the playful overlap of vernacular and formal design. 

Currently @ Base Design NYC.

Haruka has recently been recognized with the notable TDC Award for Communication Design in 2024. ↗


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08 BPM
ART DIRECTION, MOTION DESIGN



As a design intern at Forth+Back, I worked on art direction and motion for the applications of the typeface — BPM (Beats Per Minute), designed by the studio Forth+Back. BPM is an extended typeface with a subtle reverse contrast. Inspired by digital and analogue audio engineering brands and interfaces, BPM’s melodic roots can be seen in the swooping construction of the characters. Each letter extends and at times dip and rise depending on their respective forms, creating a sort of rhythmic harmony when in use.

BPM is well suited for small technical instances, but really comes alive in larger display contexts. BPM also has a large variety of alternate characters which makes this font ideal for designing logos and unique word marks. BPM currently comes in three weights as well as a variable version, allowing the user to fully control the volume of this typeface. BPM is available for purchase through The Designers Foundry. ↗



Font Design
Forth+Back:
Nikolos Killian
Tanner Woodbury

Freddie Lonka

Engineering
Freddie Lonka

Art Direction
Forth+Back:
Nikolos Killian
Tanner Woodbury
Haruka Cheung

Motion
Forth+Back:
Haruka Cheung
Erik Ruuska