🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY          🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024. ↗


(Email)

(Case Studies)
(More Work — Archive)
10 BPM
ART DIRECTION, MOTION DESIGN



As part of the BPM typeface release, I contributed art direction and motion for its applications. Designed by Forth+Back, BPM is an extended typeface with subtle reverse contrast, inspired by the visual language of digital and analog audio gear. Its melodic roots come through in the swooping construction of the characters, which rise and dip to form a rhythmic harmony in use.

BPM is available for purchase through The Designers Foundry. ↗




Font Design
Forth+Back:
Nikolos Killian
Tanner Woodbury

Freddie Lonka

Engineering
Freddie Lonka

Art Direction
Forth+Back:
Nikolos Killian
Tanner Woodbury
Haruka Cheung

Motion
Forth+Back:
Haruka Cheung
Erik Ruuska

 

BESbswy