🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024. ↗


(Email)

(Case Studies)
(More Work — Archive)
01 LARIAT 
ART DIRECTION, BRANDING, MOTION, TYPE SYSTEM



Informed by American Western codes and Parisian couture sensibilities, its identity embraces contrast — cinematic yet precise, romantic yet grounded. The result is a system that speaks to elevated craftsmanship and directional design, where heritage and high fashion meet.




Design
Haruka Cheung
Jada Merritt

Motion
Haruka Cheung