2024
is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.
Currently @ Base Design NYC.
Haruka has been awarded with
TDC Award for Communication Design in 2024. ↗
(Email)
(Case Studies)
(More Work — Archive)
Lariat is a luxury brand informed by American Western codes and Parisian couture sensibilities, its identity embraces contrast — cinematic yet precise, romantic yet grounded.
(See more)
Working as part of the Forth+Back
design team, we partnered up with
Nike Football to craft the global campaign identity for the 2023-2024
NFL season. This partnership produced
a diverse array of print and digital assets, setting the tone for the upcoming season.
(See more)
For Los Angeles based hard hand-jewellery company and collective Candi, founded by trailblazing artisans, Candi’s brand identity seeks to encapsulate the essence of their craft. Drawing inspiration from the tension
of the contrasts and similarities between the materiality of pull candy and molten metals.
(See more)
WHAT IS FLUCTUATING
For an exhibition seeking to explore grief, memory, and matrilineal connection, I created collateral rooted in reminiscence.
(See more)
As part of the design team at Forth+Back, we led the design and
art direction of StatusPro and NFL's
PRO ERA II, the second release of
their VR American football game.
We were tasked with creating a fresh
and modern visual identity that harmonised gaming and football vernacular while still maintaining
broad appeal.
(See more)
Churu, a zine dedicated to CalArts' famed cafeteria, Steve's Cafe, is a satirical yet heartfelt ode to food and its significance in our lives. Through compiling crowd-sourced images and reviews of meals along with my own writing, the zine is a tribute to the loss of food, not just for eating, but as a means of feeling.
(See more)
In collaboration with the 2023
LA REEF Artist in Residence, I
branded and art directed the gallery show LA CONVENTA:The Next Day There
is More/Less Grief, featuring textiles, painting, photography, sculpture,
film, and live music performances.
(See more)
For CalArts' Graphic Design program's End-of-Year Show, END (Extremely Nice Design), we drew inspiration from our program's over-reliance on caffeine
and transformed the gallery into a
café grand opening.
(See more)
B.A.R.K emerges as a speculative
cult, born from preemptive grief, cult documentaries, and timeshare scams. Inspired by my dog as a cosmic deity, B.A.R.K is an exploration of ritual, spirituality, community, and the
absence of love without grief.
(See more)
BPM (Beats Per Minute), designed by Forth+Back, is an extended typeface with a subtle reverse contrast.
Inspired by digital and analogue
audio engineering brands and
interfaces, BPM’s melodic roots can
be seen in the swooping construction
of the characters.
(See more)
(MORE WORK)