🔮️ WELCOME! MY NAME IS HARUKA CHEUNG            📍️ I AM CURRENTLY BASED IN NEW YORK CITY              🖥  CALARTS ‘24 GRAPHIC DESIGN ALUM             🏠 FROM HONG KONG & TOKYO              💫 PLEASE, ENJOY YOUR STAY         
HARUKA CHEUNG
2024

is a Japanese and Hong Kong-born, New York-based graphic designer, drawn to weaving brand narratives and exploring the overlap of vernacular and formal design.


Currently @ Base Design NYC.

Haruka has been awarded with  
TDC Award for Communication Design in 2024. ↗


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04 AN ATTEMPT TO PAUSE 
WHAT IS FLUCTUATING 
IMAGE MAKING, PUBLICATION, TYPE SYSTEM


Design

Writing


 Haruka Cheung

Cindy Bao

For an exhibition exploring grief, memory, and matrilineal connection, I created collateral rooted in reminiscence. A photo of Cindy, my friend and the artist, holding her great-grandmother’s hand became the basis for a lace textile—part reference to the clothing woven throughout the work, part gesture of holding on.

The identity combine sans-serif type with a delicate serif and fractured stencils to echo themes of time, fragmentation, and remembrance. The booklet remains intentionally loose, with drifting, justified type and subtle irregularities that reflect the emotional texture of the project.